About Us

I’m Jason Nicholas — a husband, dad, and proud pops. Nicholas and Sons was born from my father’s old dream to build something lasting with our family name. Life took a different turn, but that dream stuck — and now it’s become something that reflects who we are and what we care about.

Here in Richmond, VA, our family has fallen in love with the people and the pride of this city. We wanted to create apparel that reflects that — pieces that don’t just look good, but say something. From “Jesus Saves” shirts to city-inspired hats, everything we make is designed to start conversations and carry meaning.

We’re family-rooted, city-proud, and just getting started. Thanks for being part of the story.